Siec analyzes trends in commercial property: download our exclusive report!
An insight-driven resource to support retail and real estate strategies
Whether you are a retailer, investor, public authority, developer or asset manager, this Trends Report will help you fine-tune your strategy with actionable insights, expert feedback and informed perspectives on the future of retail and commercial real estate.
Decoding today’s dynamics to anticipate 2025 and beyond
In a fast-evolving landscape, Siec provides a strategic resource to help you understand the latest shifts shaping the retail real estate sector:
- Key insights into emerging performance drivers, from hybrid usage models to the integration of leisure and agile retail formats.
- Expert viewpoints on ESG challenges, service innovation, local anchoring and the growing role of data in asset optimisation.
- Concrete testimonials from industry stakeholders — property companies, retailers, operators and public players — sharing their vision and strategic priorities.
- Illustrative case studies and flagship projects, driven by contributors such as Frey, McArthurGlen, Nhood, Mercialys, Procos, Yardi, Pizza Hut…
A commerce in transition
Retail is evolving into a space for daily life, connection, and territorial integration. In response to changing uses and expectations, formats are being redesigned to foster diversity, social inclusion, and a more community-oriented urban presence. This report explores the key dynamics shaping this shift.
Sustainable retail
Sustainability is now embedded at the core of retail property strategies. From low-impact materials and circular approaches to governance models and resource-conscious operations, the sector is accelerating its transition toward more resilient and responsible development.
Customer experience reimagined
Customer experience has become a long-term driver of differentiation. With scenography, personalised services, hybrid spaces and seamless digital integration, retail is being rethought as a meaningful, enjoyable and emotionally engaging environment.
Expert voices on the sector’s ongoing transformation
Outlet, services, retail & food… The Siec Trends Book brings together insights from the professionals who are shaping the future of commerce and retail real estate. Their contributions shed light on the key shifts underway:
- Claire BEHAR, Executive Director of the Urban Planning Agency for the Nice Côte d’Azur Metropolis (with the support of the Nice Côte d’Azur Chamber of Commerce), presents Iconic as a new mixed-use urban hub combining retail, hospitality, and culture to reinforce metropolitan attractiveness and local vibrancy.
- Ludovic CASTILLO, Chairman of the Management Board at Frey, calls for a rethink of the commercial real estate model, moving beyond short-term profitability. He advocates for a positive-impact approach that creates local value and is deeply rooted in the territories.
- Béatrice DE SAGNÉ, Managing Director France & Belgium at McArthurGlen, highlights the strong rebound in outlet tourism and the importance of elevating the customer experience with premium services, curated offerings, and strategic brand partnerships.
- Vincent RENAULT, Director of Innovation, Data and CSR at Mercialys, promotes a pragmatic and measurable approach to sustainability. He stresses the need to integrate ESG indicators into the operational management of assets, aligned with on-the-ground realities.
- Julien LELEU, Marketing & Offer Director at Nhood, positions commerce as a driver of urban revitalisation. He supports the development of retail-led third places combining housing, services, leisure, and everyday consumption in a socially useful and mixed-use logic.
- Gabriel HULIN, Development Director at Pizza Hut, focuses on the transformation of formats to suit dense urban areas. He underlines the importance of compact stores, agile logistics, and securing high-visibility locations.
- Emmanuel LE ROCH, Executive Director of Procos, analyses the shift in commercial centralities toward everyday locations. He notes a growing demand for high-usage spaces embedded in urban flows and local practices.
- Camille MALON, Co-founder of Ritual X Cuisine, discusses the evolution of food courts into well-being and social connection spaces. She emphasises cultural programming, brand authenticity, and experiential design.
- Laure DEHAENE, Managing Director France at Yardi, highlights the increasing importance of data in real estate operations. She points to the role of digital platforms in improving operational performance, ensuring compliance, and enabling sustainable asset management.
Access the Siec’s exclusive trend analysis — a cross-sector perspective to fuel your thinking and stay ahead of the transformations shaping commerce and retail real estate.