Commercial property is undergoing a major transformation. Between new consumer expectations, changing uses and environmental challenges, players in the sector must constantly innovate to remain competitive. To help you anticipate these changes and seize the resulting opportunities, Siec - the essential event for commercial property - offers you its exclusive trend book.
Preview of 20-page trend book
Downlad the trend book

Whether you're a retailer, investor, public player, developer or asset manager, this document will help you refine your strategy, based on concrete insights and trends for 2025 and beyond.

A strategic tool for understanding market changes

In a context marked by changing consumer habits and the emergence of new customer experiences, Siec 2025 is committed to providing you with in-depth analyses and expert testimonials on the major trends reshaping retail spaces.

This trend book, a collection of testimonials from retail and commercial property players, offers you :

  • Key figures on retail footfall and changing shopping habits.
  • Major changes in the sector, from the rise of experiential retailing to the growing integration of leisure and services in shopping centers.
  • New development and investment models in response to economic and ecological challenges.
  • Case studies and testimonials from commercial property players, sharing their vision and strategies.
Icon of a store with a location marker, symbolizing a local business.

Physical commerce

is no longer just a place for transactions, but a destination in its own right. This issue shows how retailers and property companies are adapting their strategies to attract and retain customers.
Icon of a hand holding the Earth with a leaf, representing sustainability and ecology.

Sustainable development

is a key concern. Find out how new regulations and societal expectations are influencing commercial property, and what innovative solutions are emerging.
Icon of a handshake, symbolizing a partnership or business agreement.

The customer experience

is becoming an essential lever. From retailtainment to hybrid spaces combining catering, entertainment and coworking, explore the concepts that are transforming retail sites into real living spaces.
Download the trend book

Expert insights and testimonials

The Siec trends book gives the floor to major players in the sector, who share their analysis and feedback:

  • Christophe NOËL, General Delegate of FACT (Fédération des Acteurs du Commerce dans les Territoires) analyzes the increase in retail site traffic in 2024 and the levers that have fostered this dynamic, notably the rise of leisure and services in shopping centers.
  • Caroline LAMY, Managing Director of Magdus, deciphers the evolution of the outlets market in France and Europe, with a focus on diversification and extension strategies for brand-name centers.
  • Vincent PHILIPPE, Founder of FunFairCity, discusses the boom in urban leisure facilities, which are attracting new visitors and boosting the appeal of shopping centers. He cites the example of the Dunkirk project, where a multi-leisure room has been integrated into an urban entertainment hub.
  • Jérémy DA COSTA and Nicolas HENON, from Enterprise Immobilier, detail the current challenges facing commercial property in France, including the impact of new environmental regulations and the need for innovation to preserve the appeal of shopping centers.
  • Sébastien ALLO, Consulting Director at Quantaflow, a specialist in flow analysis, explains how data and artificial intelligence can be used to optimize retail locations and improve the customer experience by precisely analyzing shopping paths.
  • Guillaume CHENE, Country Manager of QubicaAMF, discusses the retailtainment boom and the role of indoor leisure activities (escape games, bowling, quiz boxing) in energizing retail spaces and building customer loyalty.

Don't miss this exclusive analysis! Download the trend book now and get a head start on the future of commercial property.